Highlights
Product Launch
Preschool With a Purpose
Highlights is a beloved educational resource for parents and educators of young children, and the importance of reaching learners at their youngest can‘t be overstressed. The company is now positioned to assist preschool teachers with the unique challenges of the earliest school years, thanks to the successful launch of its Highlights Early Learning website and the Preschool With a Purpose program.
Website Copy and Design
We wrote copy for the Highlights Early Learning website with a fresh and bold layout to help educators easily navigate Highlights‘ constellation of fun and playful preschool resources.
Message House
We crafted a thorough message house to connect the Highlights brand to the education market. We helped Highlights develop its brand-worthy tagline for Highlights Early Learning, “Bringing joyful play to the preschool day.”
Social Media Posts
We‘re constantly updating Highlights‘ followers on the latest Early Learning products and promotions, and having some fun while we‘re at it.
Emails
A steady flow of email journeys makes it easy for teachers to find the best resources for their classrooms, and rewards them for interacting with the brand.
Brochures and Conference Asssts
Old-school media still has its place when finding educators on their own terms and schedules. We created flyers and booth assets for in-person outreach.